Fairshare review, period 1-18

The overarching aim of FAIRshare is to ensure that farm advisors and their organisations effectively use digital tools and services for supporting a more productive and sustainable agriculture.

Work performed from the beginning of the project to the end of the period covered by the report and main results achieved so far

WP1: Develop a Permanent Networking Facility (PNF) with pan-European online search and inventory of DATs and digital support services

AUA together with all WP1 partners, have designed, developed and launched a web platform, which serves to:

a)the creation of an Inventory of Digital Advisory Tools and Services (DATS) and
b) the creation of a Permanent Networking Facility (PNF) which hosts the Inventory. 141 DATS have been stored in the Inventory by the end of June 2020.

WP2:  ‘Good practice’ DATS development and use

Most of the work carried out from M1-18 focused towards the development of a framework to capture Good Practices relating to DATS.  The framework firstly defined what constitutes a Good Practice before introducing the concepts of Capitalization and the Nine Principles of Digitalisation. Thereafter, it followed the European Network for Rural Development proposal of using Hot Topics as a means to categorise Good Practices.

WP3: The interface between DA and the advisory & farming communities

WP3 focused on the creation of 4 regional multi-actor groups with representative panel of farmers, advisors and digital industry actors (the regions being: South-West, South-East, Centre and North-East Europe). A explanation was created to describe how the multi-actors groups are to be created and how they will work (one partner leader by regional group and one partner responsible by country). Two surveys also designed (one for farmers and one for advisors) to have a greater view and understanding of farmers and advisors engagement with DATS.
WP4: Novel DATS and their potential use and impacts on advisory
The objective of WP4 is to identify the change management and innovation process issues arising from the adoption of novel or new digital tools and services, in at least 30 different farm advisory contexts.
To achieve this objective, we primarily need to develop a conceptual and operational framework based on the living lab (LLs) approach and change management theories in order to determine and define relevant concepts to support behavioral change in these different User Cases (Task 4.1).

Next activities:
WP5: Develop roadmap for enhanced use of digital farm advisory tools
WP6: Support the exchange, modification and use of digital tools by advisors
WP7: Dissemination and communication
WP8: Co-ordination and Management
More about project: